Priceless is how Kent Pfrimmer describes the publicity he has received since surveillance video of a burglar trying, and failing, to break into his Redding store went viral last month.

Now the video of the bumbling, stumbling thief has been turned into a TV commercial for Pfrimmer’s business, Kent’s Meats and Groceries, and the 18-second clip is back in the national news.

The commercial was featured on “Good Morning America” on Tuesday. Later in the day, Pfrimmer was interviewed by CNN about the spot, which is a plug for Kent’s New York-style pastrami.

The commercial, played to music similar to the “Benny Hill theme,” shows the bulky burglar throwing the rock at the window. The sound of glass shattering can be heard before a giant pastrami sandwich crashes on camera, followed by the voice-over: “So good, some people will do just about anything to get more”

Rocky Slaughter of Sugar Pine Media, Kent’s advertising agency, created the spot. Slaughter played drums, bass and piano. He was accompanied by Kyle Stolz on saxophone. They shot the commercial in one day.

“It’s funny, but I don’t think it was that funny to me, but, hell, look at the exposure,” Pfrimmer said. “I have got for $500 (the price to replace the window) exposure you couldn’t buy for $500,000.”

The original video also has been featured on “Jimmy Kimmel Live,” CNN and Tosh.O.

The surveillance footage went viral in late March after Redding police released it and Redding.com posted it on YouTube. The video had accumulated more than 6.5 million views on YouTube by Tuesday evening.

“He wanted to jump on something and make an advertisement out of it,” Pfrimmer said of Slaughter. “To a point that is OK, but you can also wear something like that out. I don’t want to get to the point where people are saying, ‘God, I have to look at that thing again and listen to that thing again.’ ”

Slaughter got the idea for the commercial soon after the video went viral. He was worried the hilarious clip would give the north state more infamous publicity, joining the online photos of three female Anderson KFC employees bathing in the restaurant’s industrial-sized sink, and a crook with the F-word tattooed across his forehead.

“I wanted to figure out a way to change the message in the video into something to help a local business,” Slaughter said. “I hope this spins it in a positive way.

“I don’t want Redding to appear like we are a bunch of stumbling burglars, so this was an opportunity to change the message a little bit.”

Slaughter is no stranger to publicity.

In 2006, he led a student crusade at Shasta High School against campus bans of soda vending machines that drew national attention. Slaughter’s fight was spotlighted when he appeared n MSNBC’s “The Situation with Tucker Carlson.”

Meanwhile, Pfrimmer plans to run the commercial for at least two weeks.

“Maybe a month if people are still enjoying it,” Pfrimmer said. “We are advertising our pastrami and we are very proud of it; we make it right here.”

The Stockton Unified School District confirmed Wednesday a fight between a teacher and a student that broke out inside a high school classroom.

A district official confirmed that the female teacher has been placed on paid administrative leave because of the fight.

The student was arrested and released.

(Caution: Student uses swear words with teacher)

The student was also suspended from school for five days and will meet with the school’s principal Thursday to discuss possible expulsion, a school official said.

Her suspension began Wednesday.

The fight broke at Chavez High School in Stockton.

SANTA CRUZ, Calif. — A video posted to the Internet shows police on the University of California, Santa Cruz campus confiscating what is described as a 2-pound marijuana joint Saturday.

According to various accounts on the Internet, the incident happened at an annual event that marks April 20, or 4/20, numbers which have become associated with smoking marijauna.

According to the website LiveLeak.com, the officers took the giant joint because it violated the weight limit set for carrying pot, which is one ounce.

A group of supporters committed to keeping the Sacramento Kings in California are taking their message to the massive monitors of Times Square, New York.

A 30-second ad titled, “This is Our Team” will present Sacramento’s case for keeping the Kings every three minutes to millions of passers by.

The spot was developed by the Sacramento Convention & Visitors Bureau and Sports Commission (SCVB) with the $10,000 required for funding provided by local hotels, according to Mike Testa of the visitor’s bureau.

As many as 4-million employees, commuters and visitors are expected to see the video, but the primary target audience will be those attending the NBA Board of Governor’s Meetings at which the fate of the Kings is expected to be decided.

“We’ve long-maintained that keeping the Kings in Sacramento is bigger than basketball,” said SCVB President & CEO Steve Hammond on the video’s YouTube post. “It’s about programming our Central Business District with an arena and leveraging that investment as a catalyst for new development in our downtown. It’s about attracting new programming and visitors to grow the general funds of the City and County, which will improve the quality of life for our residents. This is bigger than basketball: It’s about the continued vitality and growth of our City for residents and the regional community at large.”

The Mojave Desert’s iconic Joshua trees are blooming like crazy and, although theories abound, there is little consensus about why it’s happening.

From Joshua Tree National Park and into Nevada and Arizona, millions of the trees bear foot-long conical bundles of tightly packed, greenish-white flowers at the ends of their spiky branches.

What’s remarkable this year, experts say, is that just about every tree has bloomed or is flowering now, with fragrant bundles at the tips of just about every branch. Biologists and others said they can’t recall a year when the Joshua trees had more abundant flowers. Typically not all plants bloom, and those that do produce far fewer flower heads.

At Cima Dome, an area southeast of Baker that has the largest concentration of Joshua trees anywhere, the trees are resplendent.

“This is a once-in-a-lifetime phenomenon,” said Cameron Barrows, a UC Riverside researched ecologist who studies the species.
So why this spring? Speculation abounds.

One theory is that a series of late-summer thunderstorms in the desert last year gave the plants a vital infusion of water. Another is that the trees are responding to cool winters.

James Cornett, a desert biologist, rejected those theories.

He believes the trees are in a flowering frenzy to produce more seeds, giving the species a better chance of survival in a time of stress.

“Stress can be an inducement for reproduction,” Cornett said. “If it appears that they may not survive, one of the best strategies is to go out with an explosion of reproduction.”

Joshua trees are under stress because of two consecutive years of drought, he said. More stress comes from the slowly warming planet, which increases the rate of water evaporation from each tree, Cornett said.

In the western United States, temperatures on average are about 2 to 3 degrees warmer than they were a century ago, he said.
For about 25 years, Cornett has tracked Joshua tree growth, mortality, germination and flower production at locations in California, Arizona, Nevada and Utah.

He said Joshua trees growing in places that received no late-summer rains have just as many blooms as those in spots that were hit by the storms. And other winters have been just as cool, he said. But flower and seed production is up more than 40 percent when compared with the previous best season in the 25 years of his study.

He added that he sees no coincidence in the equally spectacular blooms of yuccas in the Mojave. Joshua trees and yuccas are closely related.

David Lamfrom, the California desert manager the National Parks Conservation Association, visited the Mojave National Preserve on Saturday, April 6, to experience the unusual bloom in one of the densest Joshua tree forests in the entire Mojave.

He pointed out the pink hue the blossoms picked up as the sun set, and he noted the sweet, coconut-like fragrance that floated among the trees. Insects attracted by the nectar in the flowers buzzed from plant to plant.

The blooms now are like pale flames sweeping across the northern Mojave, starting east of Baker and extending east to the Colorado River and beyond, Lamfrom said.

Biologists he has spoken with attributed the phenomenon to the rains last year and the cool temperatures that followed, he said.
Regardless of the cause, the bloom of 2013 will give Mojave ecosystems a nutritional shot in the arm. Energy stored in the trees becomes edible nectar, fruits and seeds. Insects gorge on the nectar. Birds and lizards eat the insects. Rodents dine on the seeds and fruit. And coyotes and other predators will eat the rodents.

The bloom is expected to last for the next few weeks, although trees already are producing seed pods in some areas.
At Joshua Trees National Park, the flowering is still heavy in the Hidden Valley area, along the road to the Keys View lookout point, near Barker Dam and along the Pine City trail. The trees at west side of the park have gone to seed.

In the Mojave National Preserve, the Cima Dome area off Cima Road south of Interstate 15 is in full bloom. Lamfrom said Cima Dome has the largest Joshua tree forest in the world — well worth the detour for people driving to or from the Las Vegas area.

The younger brother of famed skier Bode Miller was found dead after suffering a seizure in his van near Mammoth Lakes, officials said Tuesday.

Chelone Miller, 29, of Easton, N.H., a snowboarder who raced competitively, was found unresponsive near the Mono County town at 12:45 p.m. Sunday, said Jennifer Hansen, a spokeswoman for the Sheriff’s Department. He was pronounced dead at the scene.

Miller suffered a seizure that may have stemmed from a 2005 motorcycle crash that left him in a coma for 11 days, according to a statement by the U.S. Ski and Snowboard Association.

Hansen said an autopsy would be conducted.

Miller, who went by the nickname Chilly, specialized in snowboardcross, in which snowboarders race around a course filled with tight turns, narrow chutes, jumps, berms and steep hills. It became an Olympic event in 2006.

Miller had made “great progress” this past season, said Bill Marolt, president and CEO of the U.S. Ski and Snowboard Association. He finished fourth in the 2013 Sprint U.S. Snowboarding Grand Prix in Canyons, Utah, and won the Banzai Tour at the Sugar Bowl resort in the Sierra on March 12.

Miller hoped to qualify for the 2014 Olympics in Sochi, Russia.

His older brother is one of the best-known and most successful U.S. skiers. Bode Miller, 35, won five Olympic medals in 2002 and 2010 and is a two-time World Cup champion.

Newborn foals are disappearing from the wild burro herds that roam the rocky hills above ranches and rural homes near Moreno Valley.
Residents in the area have noticed the occasional disappearance of foals over the years, but in the past few months as many as five have vanished from one band in the Pigeon Pass area. Some people familiar with the burro families are trying to solve the mystery of what’s happening to the little ones.

Amber-LeVonne Koko, 38, who runs a Moreno Valley burro rescue operation called DonkeyLand, said several young foals, only days old, have vanished suddenly. Koko and some other residents said they suspect that people are taking the young animals.

“Some of the residents have said they believe somebody is doing it for a business,” Koko said. If that is the case, she said, she’s unsure whether the animals might be sold as pets or for food.

Animal experts say it’s more likely that large predators are responsible of the disappearing burros.

John Welsh, spokesman for Riverside County animal control, said the county’s field services commander is pretty sure that nature is the culprit.

“She summed it up as predation,” Welsh said, “either a mountain lion or a pack of coyotes. A momma will protect her baby but not if a mountain lion comes through.”

Koko said she hopes that is the case.

“If it is, it’s part of the wildlife,” she said, “we accept that.”

However, she said residents have found little evidence that predators are to blame. Both she and neighbors have tried to find signs of a kill.

“We’ve searched for hours, for blood or tracks,” she said. They’ve found no tracks, no blood and no carcasses, apart from a foal they knew was stillborn.

Koko’s neighbor, Lydia Thompson, 51, said she is convinced there is a human hand in the disappearances. She said she has seen vans in the area that she considered to be suspicious on several occasions.

“Somebody’s taking them, for what reason I don’t know,” Thompson said. “We’ve been noticing in the past couple of years, the mother have their babies and theyr’re two or three days old, all of a sudden they’re gone. Is it my opinion that they are being taken? Yes. Can I prove it? No.”

Thompson’s home is perched on a hillside, giving her a wide view of the canyon area at the top of Pigeon Pass. She has lived there for 13 years, and like many of the area residents has come to know the burros in the wild herds that graze the mostly private land in the hills that separate Moreno Valley from Loma Linda, Colton and Grand Terrace.

Officials with animal agencies said they were unsure what would motivate anyone to poach young burros.

Alex Neibergs, a horse and burro specialist with the U.S. Bureau of Land Management in Ridgecrest, said capturing the animals would not be easy.

“It doesn’t sound plausible unless somebody goes and ropes it from horseback,” he said. “They’re pretty elusive.”

Thompson isn’t so sure. The Pigeon Pass burros are not as skittish about humans as some wild herds.

“If you corner the mother, it’s easy to take the baby, if you know what you’re doing,” she said.

Population estimates of the burros that wander the hills north of Moreno Valley range from 150 to 300.

Their origin is not well known. But it is believed that a Reche Canyon rancher had acquired about 20 burros from Death Valley and turned them loose in the area in the middle of the last century. Some residents find the animals charming. For others, they are a nuisance.

Brian Cronin, director of San Bernardino County animal control, said his personnel have been talking with people who have small ranches in the area and trying to assess the herds in recent months.

“The complaints, while we’ve been out there, are that the burros have been grazing on private property or eating (the rancher’s) feed supply,” Cronin said.

The burros also can be a hazard for motorists, especially those unaware that a burro might be standing in their path when they round a sudden curve. Caution signs showing a burro silhouette are posted along Pigeon Pass Road.

Koko’s ranch sits at the end of a long dirt driveway, between Pigeon Pass Road and the highest ridges of the hills north of Box Springs Mountain. Several large enclosures hold burros that have been injured or orphaned. She estimates she has spent $75,000 on the nonprofit corporation she started in 2010. The organization’s website is www.donkeyland.org.

Beyond the metal-tube corrals, a group of about two dozen burros, one of the local herds, grazes quietly. A bachelor herd of six males hovers around the front gate of the property.

Koko puts water out for the animals but said she tries to respect their wildness.

When an animal is injured or ill, she said, “we try to keep them in the wild instead of bringing them in.”

Wendy Putrino, 57, is co-director of DonkeyLand. She does small animal and horse rescue at her Mira Loma home but couldn’t resist getting involved with the burros as well.

“The first time you see them, they just touch your heart,” Putrino said. “Once you start hanging around them, they’re magic. You can’t help but want to do something. It’s our duty to save these donkeys.”

That goes beyond finding out what’s happening to the young foals.

Putrino and Koko said they are putting up posters and trying to get the county to install signs to build public awareness about the burros. Very often, they said, people will drive into the area to see the wild herds and often bring food that they offer to the animals. Some of the burros, looking for food, approach cars that have slowed in the road. The two women say that burros in the roadway are a danger to drivers and burros.

In 2005, Saroeutrh Phim, 21, was killed when her car struck a burro in Reche Canyon.

More often, such accidents kill only the burros. When that happens, Putrino said, the herd usually will surround the downed animal.

“They will come together and bray and mourn that donkey,” she said.

Mother donkeys react similarly when their foals are suddenly gone, Koko said. She has heard their cries.

She’s troubled not only by the foals that have disappeared but by what she believes is a shortage of foals in the herds across the canyon. She and her neighbors have recently installed surveillance cameras, hoping to discover what is happening to the young animals.

“We don’t know,” she said. “That’s why we’re doing this. We just want to know.”

(The Press-Enterprise)

Researchers at the University of California at Santa Cruz’s marine laboratory have been studying what appears to be the first sea lion that can move its body to the beat of a wide range of music, including oldies and pop hits.

In a study published this week in the American Psychological Association’s academic journal, “Journal of Comparative Psychology,” UC Santa Cruz psychology graduate student Peter Cook demonstrated that a non-human mammal can bob its head to the rhythm.

That mammal is Ronan, a female sea lion born in the wild in 2008 who was rescued from the San Luis Obispo area in 2009 and brought to the Marine Mammal Center in Sausalito before she arrived in January 2010 at UC Santa Cruz’s Long Marine Laboratory.

Previous studies had shown that “rhythmic entrainment” — as synching movements to a beat is scientifically labeled — had been only seen in parrots and other birds that can mimic vocal noises.

“This is kind of a new frontier,” Cook said.

With Ronan in the Pinniped Cognition and Sensory Systems Laboratory, Cook and his assistant trained her to bob her head to a beat with simple tracks for about three months. After the training she was able to maintain the beat and then, perhaps more impressively, she showed an ability to keep time to new music.

Cook said extensive testing in many conditions showed repeatedly that Ronan’s head movements were not mimicry or a trained behavior.

Her scientist trainers said her favorite track appears to be Earth, Wind & Fire’s “Boogie Wonderland.”
Cook, who is working with UC Santa Cruz associate professor of psychology Margaret Wilson, hopes to uncover the implications of Ronan’s ability.

“We’re thinking about other animals you could do this with,” he said.

To further the study, more animals would need to be trained and tested to see their beat-keeping ability, he said.

Musical ability has long been associated with solely humans until parrots and similar birds showed, albeit in a limited way, they could mimic sounds and beats.

Two studies were spurred by a 2009 online YouTube video of a cockatoo that appears to be able to dance and move along to the beats in popular music.

“There has been some good work done on birds,” Cook said. “Some of that research is very solid.”
Now sea lions may show that complex vocal learning — as exhibited by birds and humans — is not necessary for the ability to move to the beat.

Cook contends that the brain mechanisms to keep the beat may be more widespread than humans and birds.
UC Santa Cruz spokesman Guy Lasnier said Ronan’s ability to move to the music was initially interpreted as an April Fools joke when news of the study was released on that day.

But in fact, the topic of different animals moving to the beat has been studied in the burgeoning psychological field for years, and Ronan has been training for months and observed for more than a year for her beat-keeping skills, Lasnier said.

(KTVU 2 San Francisco)

KVML is proud to have a local news department staffed with a full time crew dedicated to bringing original and most importantly, accurate stories to the Mother Lode.

Although the amount of television channels delivering “news” has increased over the last decade, the content has become much worse. This could be due to major consolidation. That would be arguable.

What is not arguable is how similar overall television news coverage has become. Perhaps this was most noticable during last year’s Presidential race. True original content and honest reporting seems to be missing all together.

This clip from last week’s Conan O’Brien show, is meant to be funny. But the overall message is fairly pathetic as we see just how many “local” television affiliates end up reading the same old thing. Rest assured, no one is singled out as this is a common thread between local NBC, CBS, ABC, CW and Fox affiliates. There is no attempt (by any of the affiliates shown) to change the wording, question the source or provide local viewers any form of variance.

Jim Carrey called Fox News “a giant culture fart” on Friday and hours later, the network decided against taking the high ground by responding on “The Five,” during which host Greg Gutfeld refers to the “washed-up” comic as a civil rights pioneer “of sucking.”

The name calling comes after Carrey debuted “Cold Dead Hand,” a Funny or Die music video attacking opponents of gun control, earlier this week. The video features Carrey parodying deceased National Rifle Association president and “Planet of the Apes” star Charlton Heston, which didn’t sit well with Gutfeld.

The commentator called Carrey a “pathetic tool” earlier this week and on Friday, continued with a similar train of thought.

“I guess Jimmy thought he couldn’t lose a debate to a dead man,” Gutfeld lamented during a monologue to open the show. “That’s what’s really funny — he did and now Charlton Heston has a brighter future in films than Jim Carrey.”

After co-host Bob Beckel assures Gutfeld that his words surely must have “got to him,” each of “The Five” political pundits take turns commenting on the actor’s formal statement, which refers to “Fux News” as “a last resort for kinda-sorta-almost-journalists whose options have been severely limited by their extreme and intolerant views.”

“I sincerely believe that in time, good people will lose patience with the petty and poisonous behavior of these bullies,” Carrey’s statement continues. “Fux News will be remembered as nothing more than a giant culture fart that no amount of Garlique could cure.”

“It’s so childish,” Eric Bolling scoffs at Carrey’s remarks, failing to realize his own continue to fuel a fire that mature adults would have let flame out days ago.

(Yahoo News – The Wrap)